Some facts about coupons, advertising and Business Perks Magazine…
Business Perks Facts
• We feature only local businesses; no national junk mail ads.
• Our magazine format is easy to use and reader friendly.
• The magazine format extends the life of your ad for up to 90 days.
• We use a quality look and feel. Purchasers trust advertising that looks like it’s well-made, with attention to detail.
• We have experts with years of experience in direct mail advertising, which takes away the guesswork for you.
• 20,000 copies mailed to individuals in over 16,000 businesses in areas surrounding Greensburg and Monroeville.
• There is no extra charge for our graphic design team. They can create eye-catching and professional advertising pieces, showcasing your business in its best possible light. However, if you have a design that you prefer, we can use that too.
• Business Perks Magazine is printed with 100% green energy, and our printer is Rainforest Alliance Certified.
• Business Perks is produced by Polaris Marketing and Business Solutions, a member of the Westmoreland Chamber of Commerce.
Coupon Facts
Who Uses Coupons?
90% of the overall population (about 210,000,000 Americans) report that they user coupons.**
51% of consumers make a purchase based on coupons or ads received in the mail every week.*
64% of consumers make a purchase based on coupons or ads received in the mail every month.*
42% of consumers look for mail for financial savings.*
90% of decision makers read advertising mail each week and check the value of coupons.*
67% of consumers plan to use more coupons during the economic downturn.
In 2008 Americans used 3.5 BILLION coupons that generated billions of dollars in sales. They purchase items for their home and their workplace
* United States Postal Service
** Promotion Marketing Association
Coupons & Rebates are Measurable - You will know exactly how well your advertising is working. You will know exactly how many coupons are redeemed.
Coupons get the highest response rate in advertising. In fact the largest coupon mailing company in the U.S. reports a 43% response rate for every pack of coupons mailed. Coupons work. No other advertising works as well as coupons. It is a fact that coupons get the highest response rate in advertising. Coupons = Customers.
Coupon usage is exploding because of the recession. It's a fact - 90% of Americans now report using coupons, and usage rates are increasing. The slowing American economy means that more people are looking to save money. Coupon redemption rates are way up, and you can take advantage of this trend.
Coupons & Rebates Work Best for Winning New Customers - It takes up to a 40% discount to get an established customer to switch from one brand to another - but only a 10% discount to get a new customer to choose your company first. Reach new prospects with a discount coupon and win their business.
Coupons Create Long-Term Customers - In one example customers who redeemed restaurant coupons were almost 7.5 times more likely to make a post-promotion repeat purchase compared to customers who did not use a coupon. Coupons create loyal customers.
Coupons & Rebates are Targeted - When you use coupons and rebates in combination with direct mail you reach the exact customers you want.
Coupons & Rebates Build Brands - Every major manufacturer uses coupons and rebates - from Proctor & Gamble and General Foods to Dell Computers, Verizon and General Motors. Coupons & rebates work. Over $350 Billion dollars worth of coupons are offered annually.
Cut Advertising Costs & Increase Effectiveness. Which part of your advertising is working? If you were sending direct mail coupons you would already know. You would know your exact conversion rate. You would know how many new customers you get with each mailing. You would know which coupons are being used and how much profit you were earning.
Coupons Help Test New Offers. Some offers will work better than others. You can test different discount amounts, Buy 1 Get 1 offers, rebates, % discounts, and other techniques to get your very best prospects to buy from you.
6 Top Reasons To Advertise in a Coupon Magazine:
• Coupons expand your market area. Consumers travel far to redeem valuable coupons.
• Coupons entice new customers away from competitors.
• Coupons attract new businesses.
• Coupons reactivate old customers.
• Coupons help upsell and sell related products.
• Coupons are measurable.
A Word About Coupon Magazines…and Business Perks Magazine
When Polaris Marketing and Business Solutions decided to advertise, we looked around and noticed that there was no really good vehicle to advertise our business to other businesses. It was frustrating to spend money advertising in publications when their readers – people, not businesses – would find our services largely unusable. So, we started Business Perks Magazine.
There is nothing new about a coupon magazine. In fact it may be the most successful advertising format ever created. Tens of millions of similar business-to-consumer publications are published every year. With this magazine strategy and advertising design we stick to a 100% proven format – but Business-to-Business instead of Business-to-Consumer. It's smart advertising that works.